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SHELL

Web and Email Design, Gamification

Choose Pennzoil Platinum Full Synthetic motor oil for your next oil change and enjoy a free Travel Reward. With an engaging key visual and customized trademarked logo and icon, ​the yearly campaign is communicated via web and email, with gamification sweepstakes, tear sheets, customer and Installer videos. With Pennzoil, customers in both the US and Canada are encouraged to own the joy of the journey. Your Adventure Awaits. Travel On.

Agency: TLC Marketing

ECD: Michael Landau

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