Richmond
Campaign Brand Guide, Email and Presentation Template
Richmond American University London is a unique college experience that offers its students a dual UK & US degree, To raise awareness of the University, as well as its range of programs and academic disciplines, RAUL launched a recruitment campaign, "Ready for...". With a a distinctive tone of voice, the campaign artwork included a brand guide with supporting collateral and email and presentation templates. The enhanced color and bold typography treatment along with the cut-out photography and textural wave, reflecting an aspirational and innovative culture. The campaign was successful in attracting students and resulted in RAUL's growth in application numbers and increase of conversion to enrollment, world-wide.
Agency: FINN Partners
Associate Creative Director: Simon Thistle
Senior Art Director: Rachel Kaminetzky
