Packaging, Art Direction

Flaum has been serving up delicious Kosher pickles, spreads and dips for generations. With a focus on refreshing their herring product, Heritage by Flaum 'Deep Roots. Deep Flavor.' was developed. Showcasing a variety of deeply rooted flavors in unique towns, the playful packaging captures the expansive culture, bringing delightful personality and taste of old-world tradition to every table.