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Packaging Design, Logo Redesign

Tasked with refreshing Flaum's herring product with shelf presence among its spreads and dips, Heritage by Flaum 'Deep Roots. Deep Flavor.' was developed. Showcasing a variety of deeply rooted flavors, the playful packaging design captures the culture of the unique towns they represent. Customers, be prepared to go back in time and come back for more.

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