Branding, Web Design, Gamification
To increase product engagement and attract a younger demographic, Entenmann's ran a campaign, 'Entertain you senses'. Artwork pitched to the client, including logo design and hand-drawn illustrations, were applied across all media for the live campaign that was promoted via web, email, social media, gamification, and in-store packaging. Digital designs were developed, building the multipage site and gamification hosted on the website. Shelf and box talkers were designed and prepared for print production. Entenmann's experienced an increase in sales through the success of the campaign.