Chubb introduced the first-of-its-kind, supplemental health insurance, Cancer Advocate Plus (CAP), combining financial protection and cancer care. Collateral was designed to promote the proactive cancer risk and screening management, including a website, emails, video, enrollment brochure, product guide, one-pagers, presentation and packaging, in-line with Chubb's CWB look and feel. The platform and resources have successfully raised awareness and increased interest in this unique product offering.

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Agency: Outre Creative

ACD: Eve Entwisle