AmFaM/DKR

Web and Email Design, Copywriting

In an effort to inspire and emotionally connect with their customers, American Family Insurance developed a loyalty platform, DreamKeep Rewards, where customers were encouraged to perform everyday safety activities and earn points toward redeeming a wide variety of fun and engaging rewards. Project launch included website design - user flows, wireframes, design, development, AB testing - emails, push notifications, DM, infographics, iconography and copywriting. Through DKR, AmFam succeeded in protecting their dreamers and securing engagement and customer satisfaction.