Web and Email Design, Art Direction

Insure Carefully, Dream Fearlessly; American Family Insurance, a company with a mission to protect all dreamers, DreamKeep Rewards, a program dedicated to making dreams come true. In an effort to inspire and emotionally connect with their customers, AmFam developed a loyalty platform where customers were encouraged to perform everyday safety activities and earn points toward a wide variety of fun rewards. Project launch included website design, emails, push notifications, DM, infographics, iconography and copywriting, securing customer engagement and ensuring satisfaction.